Map Pack Rank Grid
See where you rank in Google Maps across your area, not just at your front door. Find out how far your visibility reaches before competitors take over.
3 free grids per day, no signup required
How it works
A rank check from one spot hides most of the picture. The grid shows all of it.
Pick your business and keyword
Search for your Google Business Profile, then enter the term customers type, like "dentist" or "furnace repair".
We search from points around you
We run the same Google Maps search from a grid of points around your address and record where you rank at each one.
See where you drop off
Green is the map pack, amber is page one, red is out of sight. Unlock the 5x5 grid to see who outranks you.
How to read your grid
Each circle is one Google Maps search, run from that spot. The number is your position in the results. The centre circle is your address, north is at the top, and the outer ring of circles sits at the radius you chose.
- Green (1 to 3): you are in the map pack, the three businesses Google shows above the regular results.
- Amber (4 to 10): you show up, but only for people who tap through to more results.
- Red (11 or 20+): few searchers in that spot will find you. 20+ means you were not in the first 20 results.
A grid that is green in the middle and red at the edges is common, and it is the opportunity: the customers in the red zone are searching, and someone else is getting the call. Our local SEO services work on the relevance and prominence signals that widen that green area. To see what is missing from your profile today, run the free Google Business Profile analyzer, and check that your directory listings agree with it using the NAP and citation checker.
Frequently asked questions
What is a map pack rank grid?
It is a set of Google Maps searches for one keyword, run from evenly spaced points around your business, with your rank recorded at each point. Google shows different local results depending on where the searcher is, so a single rank check from your own office only tells you how you do on your own street. The grid shows how far your visibility reaches.
Why do I rank well near my address and poorly a few kilometres away?
Google says local results are based mainly on relevance, distance and prominence. Distance is measured from the searcher, so as the search point moves away from your address, businesses closer to that point gain an edge. Strong relevance (categories, services, website content) and prominence (reviews, links, listings) are what let a business keep ranking further from its address.
Why doesn't the grid match what I see when I search Google myself?
Your own searches are shaped by your exact location, your search history and whether you are signed in, and Google often shows a business to its owner more readily. The grid runs signed-out desktop searches from fixed coordinates, so it is closer to what a new customer in each spot would see. Results also move during the day, so small differences are normal.
Which keyword and radius should I use?
Use the plain term a new customer would type, without your business name: "dentist", "emergency plumber", "Thai restaurant". For the radius, pick roughly how far your customers come from. A storefront in a dense area usually fits 1 to 3 km; a service-area business that drives to customers fits 5 or 10 km.
How often should I check my rank grid?
Rankings move day to day, so one grid is a snapshot, not a verdict. Run the same keyword and radius about once a month, or a few weeks after a change to your profile or website, and compare the overall pattern rather than single points.
How do I improve my rankings further from my address?
You cannot change your distance from a searcher, so the work goes into relevance and prominence: the right primary and secondary categories, a complete profile, a steady flow of reviews, consistent name, address and phone across directories, and website pages about the services and areas you cover. No one can guarantee a specific rank, but these are the levers Google describes.
Want more of your grid in the green?
Start with a free audit of your Google Business Profile and see what is holding your map rankings back.
Get Your Free GBP Report